Category Archives: Web Design

Designer, or Composer?

Designing a website is very much like writing a good piece of music. Music composition is often a process of reduction. The first draft usually contains lots of unnecessary notes and rhythmic inflections that only get in the way and muddy up the mix. Successive revisions strip away the fluff, ultimately leaving only the essentials. [...]

Managing the Uncertainty

A recent discussion I had with a client about planning his new site reminded me of a story I’d heard some time ago. The client was marveling at the fact that the more dimensions such as design direction, engagement methods, social media tactics, etc. that we took into account, the less certain he became as [...]